Crazy Sock Lady is an experimental sock brand that challenges traditional norms by bringing intentionality and sparking thought through each digital experience and sock design. But more than that, it’s a personality. How do we take something often overlooked and underappreciated—and make it exciting, fun, and worth remembering? How do we turn buying socks from an afterthought into something people genuinely look forward to? And how do we embed meaning into each pair, so they feel more personal and memorable? These are the questions driving our brand—and the mission we’re continually exploring.

This project contains three different web experiences based on each separate theme